Wherever Works is a campaign my team and I developed to reach busy, modern professionals who struggle to prioritize fitness in their daily lives. We wanted them to believe that staying consistent with their workouts doesn’t require sacrificing flexibility or connection. By highlighting Peloton’s smart technology, personalized progress tracking, and a strong virtual community, we positioned the brand as the ultimate fitness solution that adapts to you—wherever you are, whenever you’re ready. The idea was simple: when fitness fits your life, it sticks.