Socially Fit is a campaign my team and I developed for Bumble to connect with socially active women aged 18–28 who are open to global experiences and meaningful interactions beyond dating. We wanted them to see Bumble not just as a dating app, but as a vibrant platform for building fun, cross-cultural connections. To bring that message to life, we created Chad—a confident but hilariously off-base character who misinterprets foreign phrases in his attempts to connect. Through a content series on Instagram, TikTok, and Twitter, we used humor, interactivity, and relatable charm to show that even imperfect conversations can spark something real.