Wear Unaverage is a body-inclusive campaign my team and I created to challenge outdated sizing norms and make denim feel personal again. We set out to engage Gen Z and millennial consumers—style-conscious individuals who are often underserved by standard sizing, especially those who are shorter or taller than average. The goal was to shift perception: to help them believe that jeans should adapt to them, not the other way around. By spotlighting Levi’s tailoring services and celebrating real, diverse body types, we positioned the brand as the go-to for denim that’s not just well made—it’s made for you.