Blue Pulse - Rewriting the Oceans Story

Rewriting the Ocean’s Story is a fully AI-driven campaign I created under BluePulse to reach environmentally conscious Gen Z and millennial audiences who believe in the power of innovation to drive change. The goal was to inspire them to see ocean cleanup not as a distant issue, but as a creative opportunity to take action. By collaborating with The Ocean Cleanup and transforming recovered plastic into immersive AR worlds, digital narratives, and recycled fashion drops—all designed using AI—I proved that technology, storytelling, and purpose can shift perspectives. This campaign doesn’t just raise awareness—it reimagines what's possible when creativity meets climate action.

Immersive Domes

Thalassa’s Vault transport visitors beneath the waves using cutting-edge AR technology, blending digital storytelling with real-world space. Inside, vibrant marine life surrounds you, but so does the reality of ocean pollution, creating an emotional, educational journey that inspires action.

Phase 1

Visitors step into a glowing dome and are instantly submerged into a tranquil underwater world. Light dances through water, coral sways in slow motion, and vibrant fish interact in real time. The experience is peaceful, deeply immersive, and emotionally grounding. You’re not just seeing the ocean; you’re part of it.

Phase 2

Suddenly, the serenity fades. Plastic pollution begins to invade the scene, drifting like jellyfish. The environment darkens as the reality of human impact becomes undeniable. A single plastic bottle’s journey illustrates how small actions lead to massive consequences.

Phase 3

Children move between stations, sorting ocean plastics, scanning objects for information, and using tools to transform digital plastic waste into new, useful designs. The experience becomes hands-on and hopeful.

Phase 4

At the end of the Blue Pulse experience, visitors enter a sleek, minimalist pop-up store where sustainability meets style. The space showcases T-shirts and hoodies made from recycled ocean plastics, It's more than a souvenir, it’s a wearable reminder that change is possible.

Thalassa’s Vault video

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