Run for the Earth is a purpose-driven campaign I created to reframe running as a form of climate action. Targeting young, eco-conscious athletes, the idea was to connect personal fitness with planetary impact—turning every stride into a statement. I used real-world activations, social media strategy, and influencer partnerships to spark a movement that felt personal, urgent, and empowering. The goal wasn’t just to get people running—it was to get them running with purpose.